Prime Video to Invest Over $2 Billion in Latin America Until 2030

Prime Video has announced plans to invest more than $2 billion in Latin America between 2027 and 2030. This unprecedented amount will go toward producing original content, acquiring local titles, and securing sports broadcasting rights in Brazil, Mexico, Argentina, Colombia, and Chile. The announcement was made this Thursday (20) during the Prime Video Presents Latin America event in Mexico City.

According to the platform, the number of local original productions will more than double by 2030 compared to 2026. The company also revealed more than 25 new titles slated for 2027 alone, including series, films, reality shows, and unscripted programs.

Prime Video also confirmed some of its upcoming 2026 releases, including the Argentine film Barreda, the third season of Betty La Fea: Más Fea Que Nunca, season 2 of Los Tinelli, the Mexican thriller El Juicio, and the Brazilian documentary Marília Mendonça: Sentimento Louco. 

Investment in local content

According to Kelly Day, Prime Video's international vice president, the investment aims to capitalize on the growth of audiovisual production in the region without concentrating resources in a single market or genre.

“What is happening in Latin America right now is extraordinary — the talent, the stories, the audience. This is an investment in the entire region, in every way fans engage with Prime Video.”

The platform also intends to expand the presence of Latin American productions in its international catalog. For Javiera Balmaceda, Head of International Originals for Latin America, Canada, and Australia at Amazon MGM Studios, the goal is to turn local stories into productions capable of reaching broader audiences.

“Our job is to find stories that are undeniably local and make them undeniably universal,” she said.

Sports take center stage

The investment also includes an expansion of live sports. According to Prime Video, more than 20 million households in Latin America have watched sports broadcasts on the platform so far in 2026 — a figure that already surpasses the total recorded throughout all of 2025.

The company highlighted the expansion of its NBA deal, which will bring more than 200 games per season to Brazil and Mexico and now also includes Argentina, Colombia, and Chile. In Brazilian soccer, the platform also carries the Copa do Brasil and the Brasileirão Série A.

In Mexico, Prime Video will also be one of the homes of the Mexican National Team, with 38 home matches scheduled over four years starting on September 26.

“The investment we are making is not just in rights: it is in quality, access, and the belief that fans here deserve a world-class experience,” said Gustavo Coelho, Head of Sports Business for Latin America.

List of titles announced for Latin America

Argentina

• ¿Qué pasó con Bonorino? — A thriller comedy about three friends who reunite over the corpse of their former best friend and end up entangled in a plot of crimes and secrets.
• Te odio, Te amo — A romance about a fashion designer and an aspiring polo player who fall in love while trying to hide their feelings.
• Las Malas — A drama about a community of trans sex workers whose routine is transformed after they find an abandoned baby.
• Porno y Helado, Season 3 — The new season follows the band amid time travel, new romances, and an attempt to save Bar Oxford.
• Menem, Season 2 — The second season follows Carlos Menem's second term and his attempt to hold on to power while facing political and personal crises.

Brazil

• Tremembé, Season 2 — The country's most famous prison enters a new chapter with the arrival of new inmates and the approaching release of notorious criminals.
• Marília — A series about Marília Mendonça's journey, from the beginning of her career to her rise as one of the biggest names in Brazilian music.
• Maiara & Maraisa — The sertanejo sisters face a new personal and professional chapter as Maraisa prepares for her wedding.
• Oi, Sumido! — This reality show brings together five ex-couples to live together without initially knowing who used to date whom.
• Obsessão — A thriller about a man investigating the disappearance of an adult content model, uncovering a relationship marked by stalking.
• Quem matou PC Farias? — The production revisits the murder of PC Farias and the different theories surrounding one of the most emblematic crimes in Brazilian politics.
• Tiros no Escuro — A forensic psychiatrist investigates a shooter responsible for a massacre at a movie theater in São Paulo and discovers a personal connection to the case.

Chile

• La Señora — A thriller inspired by a criminal case about an upper-class woman suspected of trying to murder members of her own family.
• Catedrales — A series following a family trying to uncover the truth behind the murder of a young woman that took place in 1986. It is set to premiere on September 16.
• Rojo Corazón — After becoming the target of a viral cancellation, a young woman from Chile's elite joins forces with an outsider to plan revenge.

Colombia

• Valentina — The production follows the murder of a young Colombian DJ and the consequences of the crime for her American boyfriend.
• La Corona — Set in a women's prison, the film follows an inmate who enters a beauty pageant to regain her status and plot revenge.
• Apolos — A drama following a male stripper who must reinvent himself after suffering an injury and begins to question the life he has built.

Mexico

• La Oficina, Season 2— The comedy returns with Mexico's worst boss and new workplace disasters.
• LOL, Season 9 — The ninth season places pairs of comedians in a house where legends from Mexican folklore come to life.
• Juego de las llaves, Season 4 — The series returns with new characters, relationships, and conflicts involving a group that takes part in a swingers party.
• Los Culpables — A drama following a lawyer investigating the ABC Daycare fire and uncovering a network of negligence and cover-ups.
• Florence Cassez — A series based on the true story of a French woman arrested in Mexico and accused of being part of a kidnapping ring.
• Gato por liebre — An adventure comedy following an antiquities smuggler who finds Che Guevara's mummified hands and ends up caught in a chaotic escape.
• Por Catálogo — Three women use seduction to get close to extremely wealthy men and try to change their own lives.