'K-Pop Demon Hunters' Gets Official Blind Box With Collectible Characters

The official line of K-Pop Demon Hunters merchandise has a new addition: a collectible keychain featuring characters from the franchise. The items come in blind-box packaging, each containing one of nine character figurines in different poses and expressions, all standing about seven centimeters tall.

Each keychain comes with a metal clip, making it easy to attach to backpacks, purses, key rings, or lunch boxes. The line is part of a larger collection of franchise merchandise, which already includes backpacks, Vans kids' sneakers, and water bottles.

Available characters include Rumi, Mira, and Zoey (from HUNTR/X), Jinu, Abby, Mystery, Romance, and Baby (from the Saja Boys), as well as Derpy the Blue Tiger. The first three characters come with their signature swords. Each pack also includes stickers and an anime-style picture frame.

Everything you need to know about K-Pop Demon Hunters

The plot of K-Pop Demon Hunters follows HUNTR/X as they split their time between performing for fans and hunting demons — the problem is that now the villains have also decided to form a K-pop group (the Saja Boys) to compete with them for the public's adoration.

In the English voice cast, Ejae provides the singing voice of Rumi, leader of HUNTR/X, while Audrey Nuna and Rei Ami round out the group as Mira and Zoey, respectively. They share the roles with actresses Arden Cho (Rumi), May Hong (Mira), and Ji-young Yoo (Zoey), who provide the characters' speaking voices.

Directed by Maggie Kang and Chris Appelhans, K-Pop Demon Hunters also features names like Ahn Hyo-seop (Jinu), Yunjin Kim (Celine), Ken Jeong (Bobby), Lee Byung-hun (Gwi-ma), and Daniel Dae Kim (Healer Han) in the English voice cast.

The film has become a massive hit on Netflix since its release, eventually reaching the top of the platform's all-time most-watched feature films list — and later, its most-watched content overall. "Golden," "Your Idol," "Soda Pop," and other songs from the soundtrack landed on charts in the U.S. and around the world.

K-Pop Demon Hunters also proved to be an awards season darling, winning trophies at the 2026 Critics Choice Awards, the 2026 Golden Globes, and the 2026 Oscars.