'K-Pop Demon Hunters' Unveil New Collectibles at SDCC
Netflix and Sony Animation hit expands its product line
Fans of K-Pop Demon Hunters will have more options for their collection, as new Mattel collectibles inspired by the animated film were shown during San Diego Comic-Con Preview Night. Check them out below:
Everything you need to know about K-Pop Demon Hunters
Directed by Maggie Kang and Chris Appelhans, K-Pop Demon Hunters follows the journey of the members of the fictional group HUNTR/X. In the story, when the artists aren’t selling out arenas and breaking records on the music charts, they take on secret identities to hunt demons and protect their fans from supernatural threats — including a rival boy band made up of disguised creatures of darkness.
In the English voice cast, Ejae sings as Rumi, leader of HUNTR/X, while Audrey Nuna and Rei Ami round out the group as Mira and Zoey, respectively. They share the roles with actresses Arden Cho (Rumi), May Hong (Mira), and Ji-young Yoo (Zoey), who provide the characters’ speaking voices.
The film has become a massive hit on Netflix since its release, eventually reaching the top of the platform’s most-watched feature films list — and later, its most-watched content overall. "Golden," "Your Idol," "Soda Pop," and other songs from the soundtrack entered the charts in the U.S. and around the world.
K-Pop Demon Hunters also proved to be an awards season darling, winning trophies at the 2026 Critics Choice Awards, the 2026 Grammy Awards, the 2026 Golden Globes, and the 2026 Oscars.
The hit animation is still available to stream on Netflix. The film has a sequel in pre-production, with a planned release in 2029.