'Ted Lasso' Season 4 Became Apple TV’s Biggest Premiere

According to information from Nielsen, the premiere of the fourth season of Ted Lasso on Apple TV logged 296.6 million minutes watched between August 4 and 5, making it the biggest launch in the platform’s history.

The episode outperformed previous seasons of the series itself and standout titles such as Severance and Pluribus. On August 5, the show was the most watched in the United States, with more than 200 million minutes consumed.

In terms of estimated views — a metric that adjusts for differences in runtime between programs — the premiere reached 7.1 million viewers. The figure is calculated by dividing the episode’s total streamed watch time by its 42-minute runtime.

Everything you need to know about Ted Lasso season 4

The new chapter brings back Jason Sudeikis as the charismatic coach, now on a different mission. This time, Ted returns to Richmond to lead a second-division women’s soccer team, facing new challenges on and off the field.

According to the synopsis, “throughout the season, Ted and the team learn to take risks, seizing opportunities they never would have imagined.” 

The main cast also returns, with names such as Hannah Waddingham, Juno Temple, Brett Goldstein, Brendan Hunt, and Jeremy Swift. In addition, new members join the team: Tanya Reynolds, Jude Mack, Faye Marsay, Rex Hayes, Aisling Sharkey, Abbie Hern, and Grant Feely.

After premiering on August 5, Ted Lasso season 4 will release episodes weekly through October 7.